Ever since the launch of the Internet, all forms of advertising on the World Wide Web have been very popular. Many corporations, companies and businesses have taken advantage of this type of advertising and you can see ads on almost every web page that you visit. Consumers can use almost any search engine and simply by typing in a few of the keyword relating to whatever it is that they are looking for and hitting the search button, they will be provided with a long list of links from which they can select their chosen one. This is a very cost effective and time saving way of advertising with almost zero or very little cost..
It’s become really easy for almost any offline or online business to have a website presence where they can advertise their product or service, directly interact with the customer while at the same time providing full details about their product and services as space is virtually unlimited. Companies can easily offer regular newsletters, offers, special discounts etc. These can be pasted onto the website to make it more interesting to read for their website visitors.
With it being pretty easy to reach any kind of audience with almost any kind of business, the possibility for misuse of this service is always there. Based on this type of Internet advertising you can divide this classified advertising into two kinds of advertisement, a legal online advertising presence and an illegal online presence. Legal online advertising can include using online directories, search engine advertising, e-mail advertising, and desktop advertising as well as Cost Per Click or CPA advertising. Illegal advertising is more commonly know as spamming people with offers they never asked to be informed about.
This is usually done by altering the system settings on your computer without your knowledge, with the help of external applications. These external applications are known as adware or spyware. Some of these can be really harmful to your computer and your privacy, the most well know of these being Trojans or Trijan Horse, which once installed, are very hard to uninstall and remove from your system.
With the ever changing increases in computer technology, special effects are now being used to make advertisement much more interesting to the readers. Vivid colors, better page layouts and lots of imagination are involved. Typically Adobe Flash is used more and more these days to design advertisements. Depending on the type of technology being used in the design, advertisements can be classified into various different categories.
The banner ads animations displayed on modern day websites are more often than not created using HTML or Eudora software. There are a large range of type and sizes of the banner ads. Trick banner ads are those banner ads that use an extra functionality of the dialog boxes and buttons and these are displayed as an alert or error message that pops up on your computer screen.
A pop-up is an advertisement displayed in a new window that opens above or below the window that you are viewing and can cover up the active web page and for this reason are very unpopular with readers. A pop-under advertisement opens in another window that is under your active web page and can be seen after the present window is either closed or minimized.These types of ads are much more unobtrusive and my preferred option
Interstitial ads are those ads that are displayed before directing you over to the desired page.
Wallpaper ads form the background of your open web page.
Ads that float on to your computer screen are known as a floating ad.
Polite ads download at a slow pace without interrupting your normal viewing of the website.
An ad that enlarges and changes the contents of the page being displayed is known as expanding ad.
There are many ways by which advertising slots can be purchased on Internet such as CPM, CPV, CPC, CPA, CPL and CPO. CPM or cost per mil means that the advertiser pays for a particular number of people to whom the advertisement will be exposed.
CPV or cost per visitor means that the advertiser is meant to pay for the people to whom the advertisement was delivered. CPC or cost per click means paying for the number of clicks made on the advertisement by the visitors. Although the advertisement is displayed on the website, the amount is only paid after the visitor clicks on the URL of the advertisement. CPA or cost per action means that the advertisement publisher bares all the charges of advertisement, but he gets paid only if the visitor clicks on the advertisement and purchases a product or signs-up for a service. CPL or cost per lead is similar to CPA, only that the visitor doesn’t have to necessarily buy anything; he or she can simply apply to get regular newsletters and special offers. CPO or cost per order is where the advertiser pays each time an order is placed.
CPA or Cost Per Action is proving to be a very profitable and rewarding method of advertising in today’s market.